Austin Arrows rugby

UX/UI design project focused on talking about the team, sharing cool content, and connecting with fellow fans.

Lack of local content

Most rugby platforms focus on international teams, making it difficult for users to find relevant local content.

Site map

Overview

Role: UX Designer
Tools: Figma
Timeline: 6/2/2025 - 7/14/2025

Problem

The Austin Rugby Hub was designed to solve the lack of a dedicated, local digital space for rugby fans in Austin. While global platforms like Reddit or major rugby websites provide content, they do not support local community interaction or fan engagement.

Research

Research was conducted through competitive analysis, user personas, and usability testing.

Key insights included:

  • Users prefer mobile-first, simple interfaces with minimal navigation

  • Essential features include:

    • blog content

    • discussions

    • media sharing

    • event scheduling

  • Poorly designed fan platforms often suffer from:

    • slow performance

    • cluttered layouts

    • confusing navigation

Additionally, usability testing focused on key user tasks such as:

  • reserving event spots

  • voting in polls

  • uploading content

The testing revealed that while users could complete tasks successfully, improvements were needed in:

  • navigation clarity

  • content structure

  • visual hierarchy

Pain Points

Overwhelming interfaces

Users reported frustration with messy layouts and too much information, especially on mobile devices

Poor structure

Users struggled to quickly find key features like events, discussions, or media

Persona

Design Process

Wireframe

Final Design

The final design focuses on a clean, mobile-first experience that supports both engagement and usability.

  • Simplified navigation
    A clear structure with main sections such as Blog, Gallery, Discussions, Events, Rugby 101, and Polls ensures users can easily access content

  • Content prioritization on the home page
    Key sections like blog posts, discussions, and events are presented clearly to guide user attention

  • Consistent UI components
    Buttons, cards, and layouts were standardized to improve usability and visual consistency

  • Community-driven features
    Users can:

    • post content

    • participate in discussions

    • vote in polls

    • join events

  • Beginner-friendly content (Rugby 101)
    Designed to help new users learn the sport without feeling overwhelmed

The final design balances functionality, clarity, and engagement, making it accessible for both experienced fans and newcomers.

Reflection

What I learned
Challenges
Design improvements

Prototype Link

Next Project

Lack of inclusivity

Many platforms assume prior knowledge of rugby, which discourages beginners

Prototype